LESSON 04 – Master Instagram Marketing Series
Goal: Go from ZERO to 10,000 “real” engaged followers (average engagement between 7-10% per post) on Instagram in 2018.
I started my Instagram feed as an experiment at the beginning of the year with ZERO followers.
I just broke 1,000 real engaged Instagram followers today, March 1st, 2018. 🙌
My main focus has NOT been on “follower growth”, until recently. I’ve been focused on one thing: creating a routine to regularly post content. But you’re probably not interested in that. 😴
You want to know how to grow your Instagram followers.
But first, check out two failed experiments of mine so that you can avoid making the same mistakes.
#1 Instagram Marketing/Growth Strategy
What Did Not FEEL Right
Many Instagram marketers recommend the follow/unfollow strategy.
I regret to say that I tried this strategy manually on ten Instagram accounts in my target audience. But after pressing the people’s “follow” buttons ten times, I started feeling manipulative. I stopped using this tactic.
Maybe you can educate me on why this is a good tactic. I don’t want to judge anyone. It just felt strange to me. Why should I FOLLOW someone’s account EXPECTING them to FOLLOW BACK and then later UNFOLLOW them to make myself look good?
What frustrated me is that people were doing it to me. They would follow my account and I would get excited that I had a new follower. Yay! Then a week later they unfollowed me using an automated Instagram bot like Social Drift. What a drag! I don’t want others to experience that letdown.
#2 Instagram Marketing/Growth Strategy
What Did Not WORK
The next thing I tried was Instagram ads. If you switch from an Instagram “personal” to a “business” profile, you will see a PROMOTE button next to all of your posts.
You can only promote one post at a time and Instagram shows your post to an audience similar to your followers, or a custom audience that you set. Your ad is then shown in people’s feeds over a minimum of a 24 hour period.
Here are the results for ten posts that I promoted with a custom audience:
Averaged 28 likes/comments per promoted post. If you’re just getting your account started you could give your posts some social proof (likes/comments). Others are more apt to like/comment a post that other’s have already liked/commented on.
- Only 21 follows
- $2.38 cost per follow
- $0.18 cost per like/comment
- $50 cost for all 10 promoted posts
- Took 10 days to run all 10 ads 😫
Have you had success with Instagram ads to get more followers? If so, please let me know what is working for you.
#3 Instagram Marketing/Growth Strategy
What Worked Really Well
Now for the good stuff. 🙌
The ONE thing that doubled my followers was ONE influencer marketing post. I paid an influencer (in my niche) $50 to repost my Instagram post to their account for 24 hours.
Here is what I asked the influencer to post to their Instagram account:
PRO TIP: Notice how simple my call-to-action is in the caption above. I also start it with a FIRE emoji to grab the viewer’s eye.
That ONE Instagram influencer marketing post grew my Instagram account from 223 followers to 516 followers. That’s 293 NEW followers, more than doubling my followers (131.39% increase).
To prove it wasn’t a fluke, I did it again a few days later with a different post and grew my Instagram account from 516 followers to 903 followers. That’s 387 NEW followers.
ONE simple thing I’ve learned about Internet marketing in 16 years is this: Experiment, experiment, experiment. And when you find something that works… KEEP doing it. 😁
Why I Love The Instagram Influencer Growth Strategy:
- Engagement – BEFORE I used to get an average of 83 likes per post. NOW I get an average of 175 likes per post
- Traction – A lot more people like my posts, therefore my posts get traction faster with the Instagram algorithm and reach more people now.
- Fast Results – It took me only five minutes to give my post to the influencer. Then they posted it to their account and I had my results within 24 hours, NOT 10 days like the “Instagram promoted posts”.
Here’s a screenshot of how my Instagram posts performed before and after the influencer marketing post. You’ll notice a big difference in likes and reach now that I have more followers:
Now Over To You…
What growth strategy is working well for you? You can leave a comment by clicking here.